We make useful things easier to reach

We create practical digital products that address real needs, including those overlooked by existing solutions. Our goal is simple: make useful digital tools and resources easier to find, easier to use, and more affordable.

How we work

Every product starts with a real problem, often one that bigger products have skipped because it looked too small or too niche. We build the simplest thing that solves it well, make sure people can actually find it, and price it fairly.

Being independent means we answer to the people who use what we make, not to advertisers. Our products don’t carry ads or track you.

What we make today

• Wrap It Up, a one-tap Android app for ending conversations that run too long, now in beta.
• Website templates that let people get a professional site without hiring a developer: Harbor for local businesses, Lantern for nonprofits and Keepsake for weddings.